Autonomous CRM: How Clarify Is Reinventing a $100B Category

In this episode of Founded and Funded, Sabrina Albert interviews Patrick Thompson and Austin Hay, the co-founders of Clarify, about their journey in creating an autonomous CRM system. They discuss their backgrounds, the inspiration behind Clarify stemming from their experiences with customer data platforms, and the frustrations with traditional CRM systems. They delve into the concept of autonomous go-to-market strategies, the importance of data, and how AI can revolutionize sales processes by automating tasks and providing valuable insights. The founders also share their insights on team building, company culture, and their vision for the future of go-to-market teams, emphasizing the need for technical expertise and AI literacy.

Outlines

Sign in to continue reading, translating and more.

Continue

Madrona

The Genesis of Clarify: Reinventing CRM with a Customer-Centric Approach

Clarify's Vision: Joyful CRM and Autonomous Workflows

Autonomous CRM: Agents, Ambient Intelligence, and the All-in-One Strategy

Data Strategy, Intent Data, and the Technical Go-to-Market Team

Team Culture, the Future of Go-to-Market, and Advice for Founders

Autonomous CRM: How Clarify Is Reinventing a $100B Category

Madrona

00:00The Genesis of Clarify: Reinventing CRM with a Customer-Centric Approach

The Genesis of Clarify: Reinventing CRM with a Customer-Centric Approach

07:56Clarify's Vision: Joyful CRM and Autonomous Workflows

Clarify's Vision: Joyful CRM and Autonomous Workflows

14:50Autonomous CRM: Agents, Ambient Intelligence, and the All-in-One Strategy

Autonomous CRM: Agents, Ambient Intelligence, and the All-in-One Strategy

22:56Data Strategy, Intent Data, and the Technical Go-to-Market Team

Data Strategy, Intent Data, and the Technical Go-to-Market Team

30:08Team Culture, the Future of Go-to-Market, and Advice for Founders

Team Culture, the Future of Go-to-Market, and Advice for Founders