In this episode of The Marketing Millennials, guest host Tamara Grominsky interviews Julien Savauge, CMO of Cordial, about product launches. They discuss the definition of a product launch versus a go-to-market strategy, emphasizing that a launch is a coordinated campaign aimed at changing market perception and creating momentum. They explore the importance of pre- and post-launch activities, the common reasons why launches fail, such as poor timing and inadequate enablement, and the need for clear, unique KPIs for each launch. Julien shares his evolving perspective on launches, highlighting the significance of story over features and the value of bold, reframing ideas that may initially cause internal skepticism. He also stresses the importance of pressure testing messaging before launch and leveraging AI for rapid feedback.
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