$100M Money Model Case Study: How to Squeeze Money Out of Your Non-Ideal Customers - Part 2

In this episode of Perpetual Traffic, Ralph Burns and Lauren Petrullo discuss strategies for optimizing sales funnels and monetizing leads, drawing insights from Alex Hormozi's book "Money Models." They analyze a client's customer journey from ad to purchase, emphasizing the importance of speed to lead, downselling to non-qualifying leads, and offering valuable downsells with potential upsells. They also explore the concept of guarantees and discounting, and the value of providing a 30-day follow-up to nurture leads and increase close rates. The hosts share practical advice and real-time examples, encouraging listeners to implement these strategies to improve their marketing efforts.