Do group bookings make your head spin? Let’s fix that! Ateet Ahuja, founder of Indian Destination Wedding, joins Jennifer to unpack the difference between group contracts and flex groups, how to choose the right route for your clients, and what it takes to manage large scale destination events with confidence. Ateet shares his journey from corporate life at Dell to planning luxury Indian weddings around the world and why niching down didn’t limit his business, it exploded it. Together, they discuss what to look for in fair attrition and cancellation terms, how to set client expectations, and how to avoid the pitfalls that trip up so many advisors. Tune in and finally feel confident saying, “I’ve got this,” the next time a group inquiry lands in your inbox!

About Ateet Ajuha:

Ateet and his team have been at the forefront of planning culturally diverse destination weddings since the mid-1990s. As a recognized expert in South Asian weddings, he brings a profound understanding of the cultural nuances that define these vibrant and meaningful celebrations. His expertise encompasses every aspect of the event—from traditional cuisine and attire to music and customs—ensuring each wedding is both authentic and memorable. Ateet is also highly skilled in contract negotiation and vendor relations, having built strong partnerships with leading all-inclusive resort brands and top-tier vendors specializing in South Asian weddings.

Today we will cover:

(02:35) Finding your niche and why narrowing your focus can actually scale your business
(05:40) Group contracts vs. flex groups: what’s the real difference?
(13:20) Attrition, cancellation terms, and how to protect your clients
(18:35) The legal side of group contracts; what to watch for
(21:30) Systems, workflows, and the tech stack behind seamless group management
(27:15) Hiring support and scaling your business without losing quality
(32:45) The math behind group attendance and managing client expectations

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156. Group Bookings 101: Contract vs. Flex with Ateet Ajuha

TIQUE Talks: The Business Podcast for Travel Advisors