The Sora-TikTok U.S. era of short-form video

In this episode of the Digiday Podcast, Kimiko McCoy and Tim Peterson discuss recent news in media and marketing, specifically the launch of Instagram's connected TV app and Perplexity's ad business struggles. They question the value of watching short-form videos on TV and analyze why Perplexity paused ad sales due to low ROI and brand safety concerns. Later, Krystal Scanlon joins the conversation to discuss the future of short-form video, including Meta's Vibes and OpenAI's Sora, and how the potential TikTok ban could shift the social media landscape. The group explores the potential for AI-generated content and advertising, weighing the opportunities and challenges for marketers and users.