In this episode of The Greenbook Podcast, Lenny Murphy interviews Hendrik Van Hove, co-founder and CPO of Conveo.ai, about the evolution and applications of AI in market research. They discuss Conveo's origin story, the shift from fear to embracing AI as a superpower in the research industry, and the potential for AI to transform data ownership and consumer engagement. Van Hove shares insights on how Conveo is helping companies like Unilever run more research projects and the future of data collection through wearables and AI assistants, emphasizing the importance of building practical solutions for today's client problems while keeping an eye on future possibilities.
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