157 - Conveo’s Hendrik Van Hove on Turning AI Into a Research Superpower | Greenbook Podcast

In this episode of The Greenbook Podcast, Lenny Murphy interviews Hendrik Van Hove, co-founder and CPO of Conveo.ai, about the evolution and applications of AI in market research. They discuss Conveo's origin story, the shift from fear to embracing AI as a superpower in the research industry, and the potential for AI to transform data ownership and consumer engagement. Van Hove shares insights on how Conveo is helping companies like Unilever run more research projects and the future of data collection through wearables and AI assistants, emphasizing the importance of building practical solutions for today's client problems while keeping an eye on future possibilities.

Outlines

Part 1: Introduction and Background

Part 2: AI's Impact on Market Research

Part 3: Future of Data Collection and Ownership

Part 4: Conveo's Focus and the AI Landscape

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157 - Conveo’s Hendrik Van Hove on Turning AI Into a Research Superpower

Greenbook Podcast

Part 1: Introduction and Background

Introduction to Conveo and Hendrik Van Hove's Background

From McKinsey to Y Combinator and the Importance of Market Research Expertise

The Shift from Fear to Empowerment with AI in Market Research

Part 2: AI's Impact on Market Research

Transforming Value Delivery and Business Models with AI

Data Ownership, Privacy, and the Future of Data Ecosystems

Part 3: Future of Data Collection and Ownership

The Future of Panels and Data Collection

The Role of Wearables and Voice Interaction in Future Research

The Shift Towards Private Data Ownership and Monetization

Overcoming Barriers to Data Ownership and the Potential for Conveo

Part 4: Conveo's Focus and the AI Landscape

Conveo's Current Focus and the Panel Problem

The AI Arms Race and the Need for Direct Consumer Connections

Purpose-Built Data Engagement and the Future of Consumer Models

Building Faster and Building the Right Thing

Balancing Future Vision with Present Needs and Closing Remarks

157 - Conveo’s Hendrik Van Hove on Turning AI Into a Research Superpower

Greenbook Podcast

Part 1: Introduction and Background

00:41Introduction to Conveo and Hendrik Van Hove's Background

Introduction to Conveo and Hendrik Van Hove's Background

04:22From McKinsey to Y Combinator and the Importance of Market Research Expertise

From McKinsey to Y Combinator and the Importance of Market Research Expertise

07:19The Shift from Fear to Empowerment with AI in Market Research

The Shift from Fear to Empowerment with AI in Market Research

Part 2: AI's Impact on Market Research

11:18Transforming Value Delivery and Business Models with AI

Transforming Value Delivery and Business Models with AI

14:46Data Ownership, Privacy, and the Future of Data Ecosystems

Data Ownership, Privacy, and the Future of Data Ecosystems

Part 3: Future of Data Collection and Ownership

17:52The Future of Panels and Data Collection

The Future of Panels and Data Collection

20:27The Role of Wearables and Voice Interaction in Future Research

The Role of Wearables and Voice Interaction in Future Research

24:07The Shift Towards Private Data Ownership and Monetization

The Shift Towards Private Data Ownership and Monetization

27:14Overcoming Barriers to Data Ownership and the Potential for Conveo

Overcoming Barriers to Data Ownership and the Potential for Conveo

Part 4: Conveo's Focus and the AI Landscape

30:29Conveo's Current Focus and the Panel Problem

Conveo's Current Focus and the Panel Problem

33:53The AI Arms Race and the Need for Direct Consumer Connections

The AI Arms Race and the Need for Direct Consumer Connections

37:20Purpose-Built Data Engagement and the Future of Consumer Models

Purpose-Built Data Engagement and the Future of Consumer Models

41:11Building Faster and Building the Right Thing

Building Faster and Building the Right Thing

44:24Balancing Future Vision with Present Needs and Closing Remarks

Balancing Future Vision with Present Needs and Closing Remarks