This week on The Synopsis, we introduce our Consumer’s Hierarchy of Preferences framework in a new episode format. The Consumer’s Hierarchy of Preferences is a helpful idea for investors and entrepreneurs to better understand the market, their products, and competitors’ offerings. You can check out our original writing introducing the idea here.

This show is the first of our “Dialogue” format, which will be episodes focused on business frameworks or other investing ideas. We will return with a Deep Dive on a specific company next time. We hope you enjoy!

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Show Notes

(0:00) Intro, New Show Concept

(1:37) Explaining the Consumer’s Hierarchy of Preferences

(7:26) Product Market Fit Through a Different Lens, Where the Jobs Framework Fits In

(11:34) Chipotle versus Taco Bell Example

(14:38) Etsy’s Consumer’s Hierarchy of Preferences

(16:43) Cash Flow Durability, Consumer Surplus as Churn Mitigation

(21:23) Brands, See’s Candy, Fulfilling Psychological Needs

(24:51) Real World Applications of the Framework, Chipotle Again, Retail Apparel Companies

(29:17) More Examples, Amazon, Fine Dishware, Temu, Shein, Depop, Facebook Marketplace

(32:50) Sustainability as a Potential Preference, Tesla, Patagonia, Allbirds

(36:15) Summarizing Key Aspects of the Framework and When to Implement

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Become a Speedwell Member here to gain access to all of our research reports: https://speedwellresearch.com/subscribe/

Our first Consumer’s Hierarchy of Preferences Piece: https://speedwellresearch.com/2022/11/18/the-consumers-hierarchy-of-preferences-the-other-side-of-the-consumer-value-prop/

Our second Consumer’s Hierarchy of Preferences Piece: https://speedwellresearch.com/2023/02/04/the-consumers-hierarchy-of-preferences-two-ends-of-the-strategy-spectrum/

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Disclaimer

Nothing in this podcast is investment advice nor should be construed as such. Please see our full disclaimers here: https://speedwellresearch.com/disclaimer/

Dialogue. The Consumer’s Hierarchy of Preferences—The Other Side of The Consumer Value Prop

The Synopsis