In this B2B marketing podcast episode, Dave Gerhardt hosts Eoin Clancy and Dan Guenet to explore practical applications of AI in marketing, moving beyond theoretical discussions. They share specific workflows and examples from their own companies, emphasizing the importance of real-world implementation and iteration. Dan demonstrates how to use Clay and Zapier Agent to automate webinar content creation and extract insights from sales call transcripts, while Eoin discusses using AI to enhance content creation and refresh strategies for improved SEO and AI search performance. Both highlight the need for human oversight and continuous refinement in AI-driven processes, advocating for a balanced approach that leverages AI to augment, rather than replace, human expertise.
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