This episode of The Knowledge Project interviews Seth Godin, author of "The Practice," about creative work and building a successful career. The conversation explores three pillars of creative work: the change you seek to make, the possibilities you see, and the emotional labor involved. Godin emphasizes the importance of defining a "spec" for your work, focusing on a specific audience rather than aiming for everyone, and understanding that "good enough" is often sufficient. He also discusses the concept of sunk costs and how to avoid being trapped by past investments. Listeners gain insights into decision-making, overcoming fear and shame, and building a sustainable creative practice.
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