PPC Basics: How to Improve Quality Score (Episode 483)

In this episode of the Paid Search Podcast, Chris Schaeffer discusses how to improve Google Ads quality scores, defining it as a rating of relevance between keywords, ads, and landing pages. He outlines six steps to achieve the best possible score: establishing a campaign goal, setting an ad group target, choosing relevant keywords, writing targeted ad copy, directing ads to specific landing pages, and repeating the process. Chris also debunks nine common misconceptions about improving quality score, such as changing keyword match types or increasing budget. He concludes by answering a listener question about using demand gen or display campaigns for remarketing and lead generation, recommending display campaigns and remarketing while advising listeners to optimize their search campaigns before exploring other avenues.