How to raise a $11m Series A and disrupt a $1.7tn market with Jonny Plein

In this episode of The New Frontier, Max and Jo interview Jonny Plein, a repeat founder, investor, and advisor, about his entrepreneurial journey. Jonny shares insights from his first business, Pouch, a browser extension that sourced voucher codes, and its subsequent acquisition. He also discusses his current venture, Yaso, a solution for brands entering the Chinese e-commerce market, highlighting the importance of organization, time management, and strategic hiring. Jonny emphasizes the significance of storytelling for founders, the balance between investing in the business versus the founders, and the unique revenue-based SaaS model of Yaso, which facilitates brands' access to the Chinese market. He also touches on the challenges of convincing brands to adopt a consignment model and offers advice for aspiring entrepreneurs and e-commerce leaders.