Lex Sokolin continues his Build It Series, focusing on the differences between B2C and B2B strategies, and on the implementations of some foundational marketing principles. He discusses branding and the two ways of doing it right. Then he dives into the various programs that can be implemented to generate demand, from content, to social media, to paid acquisition. Finally, he touches on the importance of CAC and LTV, in particular during a year like 2023.

MENTIONED IN THE CONVERSATION

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Topics: marketing, strategy, economics, fintech

Companies: Betterment, Mint, FutureAdvisor, LendingClub, Coinbase, Softbank

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TIMESTAMPS

2’04”: Recap of first edition - looking at markets and figuring out the shape of demand

3’12”: Why B2C Fintechs are one of the brightest signals of the transformation of the distribution of financial products

10’03”: Brand - why Brand matters in Fintech more so than ever before

20’04”: Marketing Programs - Building brands vs. quantitative marketing funnels

28’04”: Cost of Customer Acquisition and Lifetime Value - Blitzscaling vs organic growth

27’45”: Automation of the CFO stack vs Decentralized Autonomous Organizations (DAOs)

37’50”: Conclusion - closing remarks & overview

Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD.

Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella

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Creating a B2C fintech marketing strategy

The Fintech Blueprint