This podcast episode explores 37signals' definition and appreciation of "underdogs," which are scrappy and agile small companies or individuals who are up against larger competitors. Under underdog mindset allows them to embrace the advantages of less, overcome obstacles, and enjoy greater confidence in their journey of innovation and growth. Basecamp tools are designed specifically to empower underdogs with the resources they need to succeed against larger enterprises. 37signals remains an underdog at heart, identifying strongly with its target audience to empower their success.
