The CPG Guys are joined in this episode by Zach Dennett, VP Merchandising for Consumer Health and Wellness, and Supplemental Benefits at CVS Pharmacy, the Front-Of-Store Retail Business Unit of CVS Health.

Follow Zach on LinkedIn at: https://www.linkedin.com/in/zacharydennett/

Follow CVS Health online at: http://cvshealth.com

Follow CVS Health on LinkedIn at: https://www.linkedin.com/company/cvshealth/

Zach answers these questions:

Since stepping into your current role in March 2024, what has been your primary focus within Consumer Health & Wellness front of store merchandising at CVS Health?
CVS emphasizes seamless omnichannel experiences. What are key milestones in merging in-store and digital merchandising?
With around 60 million digitally engaged customers, what are the biggest learnings about how digital influences in-store purchases in your category?
What qualities do you look for in emerging brands seeking merchandising partnerships with CVS Health?
CVS stores have shoppers coming for Rx, for OTC and even primary healthcare needs. How do you work with the other business owners within CVS Health to ensure your shoppers get the care that they need and how do brands play a role in this process?
Could you share how your merchandisers interact with CVS Media Exchange to ensure that brands connect with your consumers in the path to purchase?
What role does behavioral insights via loyalty data (e.g., ExtraCare insights) play in determining your merchandising strategies?
In other statements, you’ve noted younger generations trust influencers over experts. How does this affect product merchandising strategy?
How do you see CVS’s merchandising role evolving over the next 3–5 years amid innovations like “instant commerce”?

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Omnichannel Merchandising in the Digital Age with CVS Health's Zach Dennett

The CPG Guys