The Only Local Ads Playbook You’ll Ever Need⏐Ep. #232

In this interview, Marcus, a Google and YouTube Ads expert, discusses effective strategies for leveraging these platforms, particularly for local service businesses. He emphasizes the importance of a high lifetime value per client and provides examples of successful niches like cleaning and roofing. Marcus stresses the significance of optimizing landing pages for conversions, using compelling hooks in YouTube ads, and the underutilized power of remarketing. He also shares insights on targeting specific audiences and the value of patience and testimonials for new businesses.