For today’s essential Heretics 101 feature, Kelli and Nolan talk to Sally Thornton, CEO and Founder of Forshay who offers a candid examination of fractional executive work, exploring trust barriers, adverse selection problems, pricing models, and why consulting acumen matters more than traditional executive experience.

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KEEP UP WITH SALLY, NOLAN + KELLI ON LINKEDIN

Sally: https://www.linkedin.com/in/sallythornton/

Nolan: https://www.linkedin.com/in/nolan-church/

Kelli: https://www.linkedin.com/in/kellidragovich/

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LINKS:

Forshay: https://forshay.com/

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For coaching and advising inquire at https://kellidragovich.com/

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TIMESTAMPS:

(00:00) Intro

(01:46) The Trust Barrier: Why Companies Resist Fractional Work

(03:34) The TAM Debate and Market Dynamics Post-COVID

(05:14) The Dirty Secret: There’s No Such Thing as Fractional Work

(06:34) Sponsors: Ethena | Metaview

(10:01) Who’s Buying and Why Finance Gets It

(11:06) Let’s Talk Money: The 65/35 Structure and Market Rates

(12:30) The Honeymoon Phase: Managing Boundaries and Expectations

(14:44) How to Assess Fractional Executives: The 75% Rule

(16:31) From Interim to Modular: How the Market Evolved

(18:04) The Black Hole Question: Why Nobody’s Calling You Back

(19:36) Network for Yourself: Nobody’s Managing Your Career But You

(21:36) How to Sustain 15 Years: Running Experiments & Following Curiosity

(22:31) Closing Thoughts: Agents for Executives Don’t Yet Exist

(23:11) Outro

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hrheretics.substack.com

Fractional Work's Dirty Secret: How to Do a Full-Time Job in 25 Hours - Insights from Sally Thornton, Forshay

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