We break down ABO vs CBO, budget pacing, offer architectures (sitewide %, tiers, gifts, bundles), landing-page quick wins, and the email/SMS cadence that stacks revenue—plus day-of MER guardrails and intra-day pacing.

#BFCM #Ecommerce #MediaBuying

Key Takeaways

ABO or CBO: When each campaign structure can win and why
The simples offer architectures that won’t wreck margins
Pacing budgets so you don’t blow learnings (or spend) before the big days
The landing-page tweaks that move the most revenue during BFCM
Can a small site-wide + stacked gift be smarter than a deeper discount?
How shipping cutoffs should be shaping your promo calendar and messaging
The day-of MER guardrails and hourly checks that will keep you on target

This episode is sponsored by Northbeam, the marketing attribution platform that we love here at Scalability School. If you’re ready to cut through the noise, stop guessing, and actually see which ads are driving your business, book a demo at northbeam.io/demo, and tell them Scalability sent you. Join the club.

To connect with Andrew Foxwell send an email Andrew@foxwelldigital.com

To connect with Brad Ploch send him a DM at https://x.com/brad_ploch

To connect with Zach Stuck send him a DM at https://x.com/zachmstuck

Learn More about the Foxwell Founders Community at https://foxwellfounders.com/

The BFCM Prep Guide

Scalability School