Replay: How Daymond John built FUBU

This episode of Masters of Scale revisits the entrepreneurial origin story of Daymond John, founder of FUBU and Shark Tank investor. Host Reid Hoffman explores how Daymond built FUBU through innovative partnerships, starting from selling hats and dollar van services to securing celebrity endorsements from LL Cool J and a strategic alliance with Samsung's textile division. The episode emphasizes the importance of authentic alignment in partnerships, highlighting FUBU's creative marketing tactics, such as using oversized shirts on bodyguards and painting security gates, to create brand awareness and scale the business. It also delves into the challenges Daymond faced, including financial struggles and manufacturing issues, and how strategic partnerships ultimately led to FUBU's success.