Summary In this episode, Alex Smith, author of No Bullsh*t Strategy, cuts through the noise of overcomplicated business advice. He explains why so many companies fail, how to recognize when a business shouldn’t exist in the first place, and what it really takes to build something that thrives. Alex and Anthony dive into the difference between being the “best” versus being the “only,” the dangers of competing on price, and how to discover open space in your market. This conversation explores clarity, simplicity, and the power of strategy that actually works in the real world.

Special Guest Alex Smith is a business strategist, author, and founder of Basic Arts. Known for his no-fluff, practical approach, Alex helps business leaders uncover what makes them truly different and build strategies that put them in uncontested markets. His book No Bullsh*t Strategy has become a go-to resource for entrepreneurs who want actionable, jargon-free guidance to escape competition and grow with clarity.

Chapters: 00:00 - Introduction of Alex Smith, business strategy expert 02:30 - Why businesses fail and the importance of market value 07:00 - Finding unique market spaces and differentiation 13:00 - Challenges in maintaining business focus and strategy 20:00 - The importance of simplicity in business strategy 27:00 - Treating business as an adventure and setting transformative goals 35:00 - Practical steps for identifying unique business offerings 42:00 - Changing industries and creating inspiring business visions 47:00 - Closing remarks and call to action for listeners

ALEX’S INFO: Website: https://basicarts.org Book: No Bullsh*t Strategy – [Available on Amazon & major retailers] Resources: https://basicarts.org/welcome LinkedIn: https://www.linkedin.com/in/alex-m-h-smith/

PODCAST INFO: Website: https://FutureFactory.live Spotify: https://open.spotify.com/show/0SsZRdrvWTUs1QY6Zu1sU6 Apple Podcasts: https://podcasts.apple.com/us/podcast/future-factory/id1659895549 Amazon Music: https://music.amazon.com/podcasts/207e04aa-11a1-4b28-964a-148608422a49/future-factory FUTURE FACTORY SOCIAL: Instagram: https://www.instagram.com/futurefactorypodcast/ Twitter: https://twitter.com/FutureFactoryFF Facebook: https://www.facebook.com/futurefactorypodcast LinkedIn: https://www.linkedin.com/showcase/futurefactorypodcast TikTok: https://www.tiktok.com/@futurefactorypodcast?_t=8ZIxAf4Orra&_r=1

ANTHONY'S SOCIAL: Instagram: https://www.instagram.com/anthonyamunategui/ Facebook: https://www.facebook.com/anthony.amunategui.3

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The Truth About Failing Businesses | Alex Smith

Future Factory