610: How To Use AI To Scale 7 & 8 Figure Ecommerce Brands With Ritu Java

In this episode of the "My Wife Quit Her Job Podcast," Steve Chou interviews Ritu Java, CEO and co-founder of PPC Ninja, about how AI is transforming e-commerce. They discuss strategies for Amazon sellers to stand out amidst rising fees and competition, focusing on conservative ad spending and pricing. Ritu shares insights on AI-driven listing optimization for Rufus, video asset creation, and tools like ChatGPT, Claude, and OpenArt. She also provides practical examples of automations using Google Apps Script and Make.com, emphasizing the importance of embracing AI to enhance efficiency and creativity in e-commerce businesses. Ritu offers advice on where to learn about AI and highlights the need for human oversight alongside automation. She also describes her ideal PPC Ninja client and the services they offer.