In this episode of That Amazon Ads Podcast, Stephen and Andrew discuss the misleading tactics some Amazon agencies and ad reps use to scare clients into paying for their services, particularly by exaggerating wasted ad spend. They critique the common practice of simply filtering search terms with zero sales and labeling them as waste, explaining that this ignores the complexities of customer journeys and the importance of traffic. They share examples of audits gone wrong and offer advice on how to accurately assess wasted ad spend by considering factors like relevance, volume, and target cost per acquisition, advocating for a more nuanced approach to optimization through harvesting and strategic negating.
Sign in to continue reading, translating and more.
Continue
