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This podcast episode delves into the story behind the name "NFT God" used by a prominent content creator on Twitter and how it has contributed to their following. The speaker's Twitter strategy goes beyond NFTs, covering various topics like technology, marketing, and personal growth. They emphasize the value of practical learning and have built a strong platform and audience by sharing valuable insights. The discussion also touches on the speaker's experience with newsletters and the effectiveness of Twitter as a marketing tool. It highlights the potential for web 3 communities to utilize platforms like LinkedIn and short-form videos for growth. The podcast explores the future of NFT communities, the challenges of establishing successful intellectual property in the NFT space, and the skepticism surrounding NFTs as a primary source of revenue. It further examines the impact of macroeconomic conditions on the NFT landscape and emphasizes the necessity for NFT brands to have a foundation beyond just NFTs for long-term viability. Lastly, the episode concludes by analyzing the obstacles of transitioning Web 2 users into the Web 3 space and stressing the importance of prioritizing enhanced digital experiences over solely pursuing monetary gains. Takeaways • The name "NFT God" has been well-received by the community and played a role in building a following for the content creator on Twitter. • The content strategy of the speaker extends beyond NFTs and covers topics like technology, marketing, and personal growth. • The speaker emphasizes the importance of learning through doing and has built a platform and audience through sharing valuable insights. • Twitter serves as a top-of-the-funnel marketing tool, and the speaker leverages newsletters and other platforms for engagement and growth. • Web 3 communities can benefit from leveraging platforms like LinkedIn and short-form videos for discoverability and audience growth. • NFT communities need a foundation beyond just NFTs for long-term sustainability. • Building an audience first and engaging them in the building process is more impactful than building a platform in silence. • NFTs have a place as limited edition items for brand marketing, but relying on them as a main revenue stream may not be sustainable. • The price of NFTs is not always correlated with a project's success, and there are challenges in returning value to NFT holders. • The trading mentality in the Web 3 space can hinder the establishment of deeper connections and engagement within the community. • Tokenization and Web 3 represent the future of value exchange, and integrating web 3 features into existing platforms can facilitate adoption. • The growth of web 3 will come from improving digital experiences, and the focus should shift from solely making money through NFTs.
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