Scaling Up Your Agentic AI Marketing Team

In this episode of Decoding AI for Marketing, Greg Stewart and Rex Briggs interview Jacob Bank, CEO and founder of Relay.app, about the use of AI agents in marketing. Jacob discusses the evolution of AI in productivity tools and introduces Relay.app as a tool for creating custom AI agents. He shares his experience of using AI agents to streamline marketing tasks, such as webinar promotion, and emphasizes the importance of smaller, AI-augmented teams. The conversation explores the differences between chatbots, co-pilots, and agents, highlighting how agents can automate tasks once given instructions. Jacob also provides insights into building and training AI agents, comparing it to managing human employees, and offers templates for marketers to leverage AI in content creation, YouTube video production, and monitoring platforms like Reddit.