#115 - Web3 Marketing with Amanda Cassatt

This podcast episode features Amanda Cassette, the founder and CEO of Serotonin and the author of a forthcoming book on Web 3 Marketing. Amanda discusses the merging of AI and web 3 marketing, emphasizing tools such as ChatGPT and AI-generated visual imagery. The book provides an overview of the historical progression from web 1 to web 3, offering practical strategies and case studies for establishing successful marketing departments in the web 3 era. One chapter explores the challenges of narrating audiobooks, the distinctions between web 3 and web 2 marketing, and the significance of creating an incentive alignment mechanism and decentralizing control in web 3 marketing. Additionally, it delves into Mahito, a web 3 marketing agency that facilitates NFT sales for brands and creators on their own websites. The chapter also addresses the marketing hurdles encountered by web 3, the necessity of attracting professionals to the field, the use cases of tokens and memberships in web 3 marketing, and the benefits of reselling digital memberships. Lastly, it highlights the evolving landscape of web 3, the rise of non-correlated assets, and the future of marketing centered around content. Takeaways • Amanda Cassette is the founder and CEO of Serotonin and the author of an upcoming book on Web 3 Marketing. • Web 3 marketing focuses on leveraging AI and powerful tools to drive marketing success. • The book covers the historical background of web 1, web 2, and web 3, as well as practical tactics and case studies for successful web 3 marketing. • Challenges in narrating audiobooks include accents, time-consuming nature, and the importance of the author's voice. • Web 3 marketing differs from web 2 marketing in terms of incentive alignment and decentralization of control. • Mahito provides solutions for brands and creators to sell NFTs on their own websites. • Marketing in web 3 faces challenges due to restrictions on traditional web 2 platforms, emphasizing the need for a growth hacker and creative approach. • Tokens and membership programs offer new opportunities in web 3 marketing, including recurring revenue and loyalty and rewards programs. • Reselling digital memberships can be profitable and require thoughtful community-building in both bull and bear markets. • The evolving landscape of web 3 requires continuous innovation and the engagement of professionals from various backgrounds. • Non correlated assets, such as real estate NFTs and luxury goods on chain, are emerging in the web 3 space. • The future of marketing lies in a content-first approach, empowering content creators and disrupting traditional profile-based models.