In this episode of The Brainy Business podcast, Melina Palmer dives deep into the fascinating world of sight and vision, exploring how our sense of sight profoundly influences behavior and decision-making. Did you know that sight occupies more space in the brain than any other sense? Melina unpacks the difference between sight, what we perceive through our eyes, and vision, which is how our brains interpret that information based on past experiences.

Listeners will learn about the significant role that visual stimuli play in shaping our perceptions and actions, from the powerful effects of optical illusions to the way our brains fill in gaps when processing information. Melina discusses how understanding these concepts can enhance business strategies and improve customer engagement by leveraging the brain's reliance on predictability and familiarity.

This episode sets the stage for an upcoming conversation with legendary running coach Sean Brosnan, who helps athletes visualize and achieve their potential. Melina encourages listeners to reflect on their own visions of the future and how what they see influences what they believe is possible.

In this episode:

Discover the crucial differences between sight and vision and their implications for behavior.
Learn how the brain processes visual information and the role of expectations in perception.
Explore the impact of optical illusions and visual priming on decision-making.
Understand how to apply insights about sight in business to enhance customer connections.
Reflect on your own perceptions and how they shape your vision for the future.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/538.

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How Vision Shapes Our Perception and Behavior

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics