Fintech Takes x Pipe presents Vertical SaaS: Fintech Disruption by a Thousand Cuts Episode 2: Customer Centricity

In this episode of Vertical SaaS, Fintech Disruption by a Thousand Cuts, Bryan Solar, Chief Product Officer at SpotOn, joins the hosts to discuss customer centricity in the context of vertical SaaS platforms, specifically focusing on independent restaurants. Bryan explains SpotOn's evolution from a loyalty platform to a comprehensive partner for restaurants, emphasizing the importance of understanding and addressing the unique needs of this specific customer segment. The conversation covers product-led growth, the discipline required to focus on specific customer segments, and the differences between independent restaurant owners and other small business segments. Bryan shares insights on the challenges faced by independent restaurant owners, the significance of embedded finance, and SpotOn's approach to balancing building in-house solutions with partnering for best-in-class services. The episode also explores the future of the restaurant space, emphasizing the role of data and technology in optimizing operations and enhancing customer experiences.