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Welcome to Episode 38 of First Principles!

If you're here to sign up for the First Principles Newsletter, here you go!

In this episode, you will hear Vaibhav Gupta, the CEO and co-founder of Udaan, an online trade platform whose mission is to "transform India".

It hopes to achieve that lofty goal by bringing tens of thousands of shopkeepers and grocery store owners closer to their suppliers and offering them competitive pricing, guarantees on quality, and easy deliveries and returns.

Vaibhav and his co-founders—Amod Malaviya and Sujeet Kumar—were all senior Flipkart leaders before

How Vaibhav Gupta of Udaan builds, scales and improves execution playbooks

First Principles