Marketing in the Age of AI: CMOs Separating the Hype from What’s Real

In this episode of the B2B Marketing podcast, Dave Gerhardt hosts a live session with marketing leaders Jenny, Tara, and Sara to discuss the realities of using AI in marketing. The panel shares insights on AI's overhyped use cases, such as AI video and personalized outreach, while highlighting successful applications like content research, localization, and data analysis. They emphasize the importance of human nuance, strategic thinking, and continuous learning in the rapidly evolving AI landscape, cautioning against blindly adopting AI without a clear strategy. The discussion also covers the pressure from leadership to adopt AI, the integration of AI into marketing budgets, and the need for a growth mindset when experimenting with AI tools.