The world’s oldest advertising medium has reconfigured itself for the digital age. Zachary Crockett looks up.

SOURCES:
- Anna Bager, president and C.E.O. of the Out-of-Home Advertising Association of America.
- Dan Levi, chief marketing officer at Clear Channel Outdoor.

RESOURCES:
- "Advertising Proves Resilient Amidst Economic Uncertainty," (Magna Global, 2025).
- "Clear Channel Outdoor Holdings, Inc. Reports Results for the First Quarter of 2025," (Clear Channel Investor Relations, 2025).
- "The Bigger, The Bolder: Outdoor Advertising," by Judy Gonyeau (Journal of Antiques and Collectibles, 2024).
- "How Digital Billboards Target Passersby (Hint: It's Cellphone Data)," by Karen Duffin (NPR, 2020).
- "The hottest advertising trend of 2018? Billboards." by Zachary Crockett (The Hustle, 2019).
- "Model Legislation for Banning Billboards," (Scenic America).

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109. Billboards

The Economics of Everyday Things