In this episode of the Serious Sellers Podcast, Bradley Sutton interviews Zoe Lu, the General Manager of Helium 10, about her journey as an entrepreneur and leader, her approach to balancing multiple roles, and her insights into the e-commerce landscape. They discuss the evolution of e-commerce, focusing on social commerce and AI, and how Helium 10 has remained successful by staying connected to its customers and anticipating industry changes. The main focus of the conversation is the unveiling of "Scale Stories," the successor to "Project X," which aims to provide real-life entrepreneurs with the support and education needed to scale their e-commerce businesses. They detail the unique aspects of the show, including its focus on diverse seller journeys across platforms like Amazon and TikTok Shop, and the involvement of industry expert mentors.
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