In this episode, Greg Isenberg interviews the Boring Marketer, James, about identifying and capitalizing on overlooked, "boring" local business opportunities using AI. James shares his success with Diesel Dudes, a mobile diesel mechanic business, and outlines a workflow involving scraping Google Maps data to find underserved niches with high customer value. He emphasizes using AI to analyze review sentiment, social presence, and market gaps. James suggests creating local media assets like newsletters to attract customers and generate leads for these businesses, rather than directly competing as a service provider. He also discusses using Hostinger to cost-effectively host AI workflows. The conversation highlights the potential for significant profit in niche markets by leveraging AI for research, marketing, and lead generation, contrasting this approach with the saturated markets of traditional businesses like plumbing and HVAC.
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