TBD | Who Owns TikTok Now?

The podcast "What Next TBD" features an interview with Emily Baker White, a Forbes senior writer and author of "Every Screen on the Planet: The War Over TikTok." The discussion centers on the history and influence of TikTok's algorithm, including its early curation by individuals like Jorge Reyes, the practice of "heating" content, and the platform's impact on society. The conversation explores the potential implications of a deal transferring ownership of TikTok to U.S. entities, focusing on concerns about the algorithm's control, potential propaganda, and the role of figures like Larry Ellison. Ultimately, the podcast questions how these changes might affect content creators and users, and whether the platform will maintain its current appeal or shift towards different agendas.