In episode 467 of the AM PM podcast, Kevin King interviews Rob Wiltsey from VideoFresh about the role of video in e-commerce, including how video can improve customer engagement and response rates. Rob shares his background in video production and how he applies industrial engineering principles to create efficient video content for e-commerce businesses. They discuss different types of video content for various stages of the sales funnel, such as hero, hub, and hygiene content, and the importance of tailoring video strategy to specific platforms like Shopify and Amazon. The conversation also explores the use of AI in video creation, its current limitations, and its potential to revolutionize video production in the future, including its role in testing different ad variations.
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