In this episode of Planet Money, co-hosts Kenny Malone and Erika Beras embark on a journey to create their own board game, aiming for the elusive "Monopoly Killer" title. They attend GenCon, a large tabletop gaming convention, for market research and speak with Leonie Grundler, founder of Lioness Games, about her experience creating and launching her game, Biome. The hosts explore the current golden age of board games, the challenges of standing out in a crowded market, and the potential of Kickstarter for funding game development. They then consult with Alon Lee, co-creator of Exploding Kittens, to discuss the strategy of creating a mass-appeal party game with a new core mechanic, ultimately deciding to partner with Exploding Kittens to bring their vision to life.
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