What does it ‘really’ take to build a thriving coaching business and why do so many new coaches underestimate what’s involved? In this episode of The Coaching Hub Podcast, I’m sharing honestly about the practical realities, the mindset shifts, and the foundational steps that set successful coaches apart.

Drawing from my own journey and years of mentoring coaches at all stages, I break down the essential ingredients for building a sustainable business, from mastering your core coaching skills to finding your target audience, developing authentic messaging, and navigating the ups and downs along the way. If you want the no-BS version of what works, this one’s for you.

Here are the highlights:

00:00 Why building a coaching business isn’t as complicated as it looks

01:08 The realities of entrepreneurship

02:25 Why running your own business is hard but rewarding

03:55 Why delivering results is non-negotiable for sustainable growth

04:41 Do you really need a niche? Why a target audience matters

05:20 How your experience, values, network, and story inform who you serve

06:16 The power of positioning: why your “why” and connection to your niche matter

07:27 How to communicate value beyond “coaching”

08:25 Packaging your offer

08:58 The many ways to get clients

09:22 Measuring, testing, and refining what works in your business development

10:09 How to reflect, learn, and adopt a coaching mindset for long-term growth

11:40 Building your business model

12:54 Defining your vision of success and choosing the path that works for you

About Ruth Kudzi:

Ruth is the founder of Optimus Coaching Academy and a well-respected and successful coach, speaker and author who has worked across sectors including leadership, career and more recently business and mindset. She has over 10,000 coaching hours and has completed hundreds of hours of training and coaching supervision. Ruth is an MCC-level coach with the ICF and is our course director and CEO. Prior to becoming a coach, Ruth was a senior leader in education.

Find out more here: https://ruthkudzi.com/

Book:How to Feel Better: 4 Steps to Self-Coach Your Way to a Happier More Authentic You eBook : Kudzi, Ruth: Amazon.co.uk: Books

Connect with Ruth:

Facebook: https://www.facebook.com/Ruthkudzi2/

Instagram: https://www.instagram.com/ruthkudzi/

Twitter: https://twitter.com/ruthkudzicoach

LinkedIn: https://www.linkedin.com/in/ruthkudzi/

About Optimus Coach Academy:

Optimus offers best in class coaching training for individuals and corporates.

If you want to know more about what we offer: https://optimuscoachacademy.com/coach-training

We also offer business support as standard at Optimus, find out more here: https://www.optimuscoachacademy.com/

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Ep 226: What Are the Ingredients of a Successful Coaching Business?

The Coaching Hub Podcast