Gabe Whaley, founder of the art collective Mischief, discusses the value of pursuing "bad ideas," using examples of his company's unusual projects. These include selling 5,000 keys to one car, creating a microscopic handbag that sold for $63,000, and rigging a paintball gun to a Boston Dynamics robot. He also recounts the story of the Big Red Boots and an ATM machine that ranked users by their bank account balance at Art Basel, highlighting how these seemingly absurd concepts led to unexpected outcomes and community engagement, proving that the most exciting part is exploring the possibilities.
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