How These 1-Minute Movies Are Making Billions

Colin and Samir interview Danny Farber, a director of microdramas, to explore this emerging entertainment format. They discuss the nature of microdramas, which are short, vertical video stories designed for mobile viewing, often consumed through apps with a micro-payment model. Danny shares insights into the fast-paced production process, the target audience (primarily women aged 25-55), and the economics of the industry, including the potential for high revenue generation with relatively low production costs. The conversation covers the art of crafting cliffhangers for short episodes, the similarities and differences between microdrama production and traditional Hollywood filmmaking, and the potential future of this format in the broader entertainment landscape, including the role of big studios and the exploitation of human attention spans.