Paige Griffith, small business attorney and founder of The Legal Paige, is back! This time she’s tackling the hot topic of AI in the travel industry and discussing what's legally safe vs. what could flat-out land you in hot water if you’re not careful. You’ll hear how the FTC and U.S. Copyright Office are already cracking down on AI generated content, and the key disclaimers and contract clauses that actually protect your business when AI shows up in proposals, itineraries, or marketing. Paige also shares why ChatGPT contracts are a recipe for disaster, how one careless copy-paste could put client confidentiality at risk, and the ethical line between using AI as an efficiency tool or passing it off as your own expertise. AI isn’t going anywhere, so hit play and make sure it’s helping your business, not putting it at risk.

About Paige Griffith:

Paige is the Founder & CEO of The Legal Paige; Small Business Attorney & Advocate. Paige is a dedicated attorney and entrepreneur, passionately committed to empowering small business owners—especially creatives—with the legal tools and knowledge they need to build sustainable, legitimate, and peace-of-mind businesses. She founded The Legal Paige in 2018 after balancing law school with running a photography business, recognizing firsthand the legal uncertainties creative professionals often face. With more than nine years of legal practice, Paige has built The Legal Paige into a leading legal education platform and contract template shop serving thousands of clients. Paige’s approach combines legal expertise with accessibility. She is known for breaking down complex legal topics into clear, digestible advice through her blog, podcast, YouTube channel, and speaking engagements. She’s deeply invested in helping business owners not just avoid risk, but actually feel confident about their legal choices.

Today we will cover:

(05:25) Legal red flags: transparency, accuracy, and what the Copyright Office has already ruled
(07:55) FTC guidelines and why advisors need to disclose AI use
(13:10) Confidentiality concerns; why you should never paste client data into AI tools
(20:15) Contracts & agreements; why AI generated contracts are generic, risky, and often unenforceable
(28:20) AI in day-to-day client communications: emails, proposals, and when disclaimers matter
(32:45) Copyright issues with AI generated copy and images
(36:30) How AI is changing the way we think
(44:50) Using AI as a helper vs. charging premium fees for AI generated work
(46:30) How to raise prices ethically while using AI
(52:10) Tiered packages, pick-your-brain sessions, and using AI for entry level offers

Contracts for Travel Advisors: https://thelegalpaige.com/collections/industry-travel-advisor?aff=143&utm_source=Podcast+Episode+152&utm_medium=Podcast+Shownotes&utm_campaign=Legal+Paige+Link

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152. The Legalities Of Selling With AI with Paige Griffith

TIQUE Talks: The Business Podcast for Travel Advisors