#276: From self-publishing to traditional and becoming a NYT best-seller | Pat Flynn (Part 2)

In this episode of Creator Science, Jay Clouse interviews Pat Flynn about his experience publishing his latest book, "Lean Learning: How to Achieve More by Learning Less," which became a New York Times bestseller. Pat discusses why he chose traditional publishing despite having success with self-publishing, highlighting the desire to gain credibility in the self-help genre and to experience the traditional publishing process. He shares insights into the differences between traditional and self-publishing, including the challenges and benefits, such as marketing strategies, the role of his existing audience (including his Pokemon channel fans), and the importance of building relationships for promotion. Pat also reflects on the balance between focusing on one area of expertise versus exploring multiple interests as a creator.