On this episode of Screw It Just DO It I sit down with Boris Diakonov and Eduard Panteleev, the co-founders of ANNA Money, the UK-based business account built to make life easier for small business owners. ANNA combines finance, admin and tax tools in one AI-powered platform, complete with its trademark humour and cat logo. In this conversation we cover the “screw it” moment that pushed them to launch, how they chose the UK market despite being newcomers, and what it took to overcome major setbacks like the Wirecard crisis. We also explore how ANNA grew to 50,000 customers, nearly £30 million in annual recurring revenue, and an 80% gross margin. This is a real look at scaling a fintech startup, balancing co-founder dynamics, and keeping customers front and centre.

Key Takeaways:

Why the UK market was the right place to launch ANNA despite early fears

How a bold brand identity helped them stand out in a crowded sector

Lessons from surviving the Wirecard collapse and keeping customers onside

The importance of listening, adapting and maintaining trust as co-founders

How ANNA scaled to £30m ARR and what that means for the future of small business finance

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How ANNA Money Built a £30m ARR Business for Small Businesses

Screw It Just DO It with Alex Chisnall