In this episode of the podcast, Matt McWilliams interviews Justin Demers and Sara Temte about their success in an affiliate launch for Stu McLaren's Tribe, where they finished second despite having a relatively small list and Facebook group. They discuss their strategy of creating a paid "Membership Magic" workshop to build a list of buyers before the launch, focusing on providing value and building trust. They also share insights on crafting compelling sales pages, sending a high volume of emails, and the importance of teamwork and a healthy competitive spirit. Justin and Sara emphasize the significance of offering a product that delivers results and staying focused on their niche.
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