Will Smith interviews Aizik Zimmerman, owner of J. Blanton, a plumbing business, about his vision for building a large home service company. Aizik discusses his entrepreneurial background, his decision to buy a business instead of starting one, and his love for the home services industry due to its size, fragmentation, and resilience. He shares his ambition to build a billion-dollar company, his views on private equity in the industry, and his focus on organic growth. Aizik emphasizes the importance of founder mode, consumer experience, and digital marketing, and he shares his strategy for content creation on LinkedIn. He also explains his unique approach to structuring the acquisition with significant equity and cash, enabling long-term growth and flexibility.
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