Ep 134 Gilbert Welsford of Sparks Entertainment joins Nathan.

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3 Key Points:

Create authentic relationships.
Rent capital equipment at 10% of the purchase price.
Don’t shy away from businesses with large, up-front capital expenses—they payoff is there if you’re patient.

Episode Notes:

01:00 – Nathan’s introduction to today’s show
01:28 – Sparks Entertainment
01:53 – A creative lighting company for events, tours, etc.
03:50 – Fees range from $2k to $150K
04:05 — $100K worth of business in September ‘15
04:35 – Spark also does Audio/Visual engineering, and staging
04:54 – Spark does a LOT of corporate events
05:30 – The client acquisition process
06:22 – Costs involved in the business—very capital intensive
06:39 – Profit margins for 1-off events are roughly 70 to 80% but that does not account for capital expenses
07:28 – Spark is still in high-growth mode
07:55 – Rent equipment out at 10% of the purchase price—so items are paid off depending upon how quickly they are rented
08:35 – Growth—what it looks like
10:14 — @GilWelsford
11:23 — Famous Five

Related: Want to learn how to go from $0-$10k/mo in revenue fast? Join Nathan live on the Starter Tribe Beta free workshop.

Famous 5

Resources Mentioned:

Growth Geeks – The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects
Think and Grow Rich – Gil’s favorite business book
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How To Make Money Off Events with Gilbert Welsford of Sparks Entertainment Episode 134

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