Ashish Patel, the VP of Social Media at NowThis & Executive-in-Residence at Lerer Hippeau Ventures. Listen as Nathan and Ashish discuss entrepreneurial life within the media space, and how NowThis is changing the way people approach mobile video.

Famous 5
Favorite Book? – Art of War
What CEO do you follow?— Richard Branson
What is your favorite online tool?— TweetDeck
Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be?—Know that life is a marathon, not a sprint—take your time and stop stressing

Time Stamped Show Notes:
01:12 – Nathan’s introduction
01:36 – Welcoming Ashish to the show
02:55 – Working with Shell Oil
04:12 – Like to produce content that’s about 4 Mins long
05:08 – Lots of businesses are trying to find a way to make content for Snapchat and Instagram
08:00 – Working with Joe Biden
08:19 – Custom pricing for working with Shell Oil—a campaign based model, generally more than $100K
09:18 – How do you transform 10 minutes of footage into dozens of different assets?
09:53 – You have to know the KPIs of your business
11:05 – Most videography is happening on mobile today
11:33 – Text on screen is to make the videos “Agnostic”
12:53 – Facebook film is where the platform is getting the most traction
13:23 – Trying to optimize for retention
14:03 – Hook users with compelling visuals EARLY
15:40 – Around 1 billion views a month across all channels
16:18 – Connect via any of the NowThis social channels

3 Key Points:
Know your KPIs.
Hook your site visitors EARLY with compelling visuals.
Life is a marathon, not a sprit—slow down and smell the flowers people!

Resources Mentioned:
Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for.
Host Gator - Powerful web hosting made easy and affordable.
Sidekick – The online tool Ashu can’t live without
Pitch Anything – Ashu’s favorite business book
Jack Dorsey – The CEO Ashu follows

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

$16m Just Raised and 1 Billion Monthly Active Views with Ashish Patel of NowThis EP 215

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