Robert Moore, CEO of RJMetrics, a Business Intelligence organization that specializes in helping small businesses obtain the data they need to thrive. Listen as Nathan and Robert talk fundraising, life in venture capital, and what it takes to grow a business from $0 to $4M is less than 5 years.

Famous 5
Favorite Book? –Winners Dream
What CEO do you follow?—N/A
What is your favorite online tool?—Slack
Do you get 8 hours of sleep?—No
If you could let your 20 year old self know one thing, what would it be?—Everything is going to be OK.
Time Stamped Show Notes:
01:20 – Nathan’s introduction
01:41 – Welcoming Robert to the show
01:50 – A history rooted in Online Poker
04:35 – Getting in on Google AdWords early
05:12 – 2004-2006 almost $100K in revenue
06:21 – RJMetrics coming to be
08:12 – Worked at a VC firm after college
09:41 – 100-200 touches to get 1 or 2 conversations
12:15 – Thus far, RJMetrics has raised $22M
13:10 – Being on the sales side of money sucks
14:20 – Average revenue per client per year
15:11 – User acquisition is done through both inbound and outbound efforts
16:14 – All-in customer acquisition cost is between $5K and $50K
17:00 – Churn rate is 3 to 4 years
18:15 – RJMetrics went from $0 to $4M in revenue over 4 years
20:30 – Famous 5

3 Key Points:
Economies and industries can collapse overnight, have an idea or exit strategy in your back pocket.
The money-selling business is a GRIND.
Keep grinding…it’s the only way to get from A to B.

Resources Mentioned:
Host Gator - Powerful web hosting made easy and affordable.

Credits
Show Notes provided by Mallard Creatives

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

He Hustled in His Attic for 5 Years Before Hitting $1m, Now Over $4.8m Annually with Robert Moore of RJ Metrics EP 233

SaaS Interviews with CEOs, Startups, Founders