Rob Walsh, the VP for Podcaster relationships for Libsyn, and recently named as the 5th most influential person in podcasting. Rob was in podcasting before iTunes was: listen as he and Nathan talk through the ins and outs of business podcasting, how to make a successful show, and what to look for when sponsoring a podcast.

Famous 5
Favorite Book? – The Art of SEO
What CEO do you follow? — Jack Welch
What is your favorite online tool?— Evernote
Do you get 8 hours of sleep?— I have never had 8 hours of sleep
If you could let your 20 year old self know one thing, what would it be?— The powerball numbers for December 1, 1989

Time Stamped Show Notes:
01:23 – Nathan’s introduction
02:15 – Welcoming Nova to the show
02:45 – What are the trends in business podcasting?
02:50 – Concentrating on ‘new and noteworthy’ is a waste of time
04:02 – The podcast Top 200 list is calculated only by new subscribers
05:10 – New subscribers doesn’t translate to downloads
05:33 – Best resource for investors is the episode list in iTunes
07:20 – Top 5 business podcasts sit at 100s of 1000s of downloads per episode
09:20 – The Top has 250 to 300k downloads per month - how does that compare?
09:58 – Don’t look at figures per month - look at per episode
10:21 – The Top averages around 3000 downloads 30 days after an episode
10:50 – The median number is about 150
11:50 – Most business podcasts don’t reach the median mark
12:20 – An adjusted average is about 2000
12:40 – A show with 5000 downloads per episode is in the top 8%
13:40 – “Everything comes down to word-of-mouth marketing”
14:30 – The best advice on podcasting is free
14:53 – Advice on sponsoring a podcast
16:40 – Starting a new show: put together your own email list and blast your links out
17:46 – Is anyone putting together something like Wistia for podcasts?
18:40 – Apple is committed to keeping podcast traffic on iTunes
19:30 – Overcast is the most promising new podcast player
20:50 – The ‘discoverability issue’ in podcasting is a myth
22:05 – Libsyn’s business model
23:01 – Libsyn has around 30,000 paying customers
21:45 – Famous Five

3 Key Points:
The absolute best way to succeed in podcasting is to create fantastic content. Don’t waste your time looking for shortcuts.
The quality of advice is usually inversely proportional to how much you pay for it.
Podcasting is down to word-of-mouth marketing: if you’re making a great product, then help people to talk about it

Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh

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