Julian Martinez, marketing director at Maestro Conference, the webinar platform used by Hilary Clinton and Bernie Sanders. Julian’s spent 7 years building marketing programmes from scratch. Listen as Nathan and Julian talk webinars, and the nuts and bolts of building a marketing strategy.

Famous 5
Favorite Book? – Monkey Business
What CEO do you follow? — Eoghan McCabe
What is your favorite online tool? — Intercom
Do you get 8 hours of sleep?— Maybe
If you could let your 20 year old self know one thing, what would it be? — To start travelling more, date more girls, and pay more attention in class

Time Stamped Show Notes:
01:20 – Nathan’s introduction
01:50 – Welcoming Julian to the show
02:00 – Why Julian left Bid On Fusion to join Maestro Conference
02:40 – Choosing between family and work
03:04 – Julian joined Maestro Conference in 2016
03:20 – Hosts interactive webinars and conference calls
03:45 – Obama, Hilary, and Bernie Sanders all use the platform
04:14 – “A sexier version of GoToWebinar”
04:30 – It’s possible to generate breakout groups of 2 from a group of up to 5000
05:05 – Between 1,000 and 2,000 paying customers
06:00 – Julian’s the first marketing hire - most investment has been in the platform
06:20 – Team of 15 full-time people
07:40 – Currently around 30% churn rate
08:30 – Based in Oakland
09:05 – Marketing budget for February was around $3000
09:30 – Julian wants to implement paid social media advertising and SEM
10:00 – Currently around 10% conversion
10:40 – Raised around $2 million total
11:11 – MRR of $90k in February
12:30 – Goal is now to follow up exposure from nominees’ campaigns with paid social
15:13 – Famous Five

3 Key Points:
Take advantage of all the resources you can find. Do more with what’s around you.
Build a marketing strategy around the exposure you already have.
If you’ve just joined a company, take time to clean the slate before kicking off your own projects

Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

Will Bernie Sanders Favorite App Kill GoToWebinar? EP 255: Julian Martinez

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