Kim Kaupe, a Forbes 30 under 30 and co-founder of custompublishing company Zinepak. Zinepak creates fan packs andmerchandise for artists and sports teams. They’ve worked withJustin Bieber, Katy Perry, and the Boston Red Sox. Listen as Nathanand Kim talk googling your way to success, making good investmentdeals, and Kim’s stint on Shark Tank.

Favorite Book? – Rework
What CEO do you follow? — Jim O’Shea
Favourite online tool? — Pipedrive
Do you get 8 hours of sleep?— I am
If you could let your 20 year old self know one thing, what wouldit be?— Eat more chipotle and dance more, it’s all going to beokay

Time Stamped Show Notes:
01:30 – Nathan’s introduction
02:15 – Welcoming Kim to the show
02:30 – Started Zinepak in 2011 - found a fantastic niche
03:05 – Latest clients include Justin Bieber and Shawn Mendes
04:04 – Work as an agency - they’ll create the product and sell itwholesale
05:00 – Order size varies from 500 units to 200,000 units
05:20 – Average order would be around 5,000 - 20,000 units
05:41 – Packs sell to the client from $3-5
06:05 – Aim for a 30% gross margin - though sometimes work withartists for less
07:01 – Total revenue in the first year was $600,000
07:31 – Started the business after working in corporate for twoyears
07:50 – “It was pretty much a googling game”
08:50 – “Know what you’re good at and what you’re not so goodat”
09:11 – Total revenue in 2015 was $2.8 million
09:20 – On Shark Tank in April 2015
09:40 – “For us it was about moving into fanbases outside the musicindustry”
10:20 – “We wanted to get 5-10 solid business leads from theshow”
10:55 – “You’d be surprised how many CEOs and CMOs watch SharkTank”
11:45 – Ask on the show was $725,000 for 17.5%
12:30 – Due diligence starts a couple of weeks after theshoot
13:40 – Ultimately didn’t go through with the deal
16:10 – If Nathan and Lisa created a product together, what wouldit be?
17:05 – Maybe a product to do with goals and structure
18:10 – Maybe exclusive data - delivered at a live event
18:58 – Connect with Kim at her website, or on Twitter andInstagram
21:30 – The Famous Five

3 Key Points:
Know your strengths and weaknesses...and outsource yourweaknesses.
Be clear on what you want from an investment partnership. Is yourpartner bringing anything to the table apart from money? Don’t beafraid to walk away.
Look after yourself and your health. You need to be on top form totake over the world.
Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices andaccounts.
Host Gator – The site Nathan uses to buy his domain names andhosting for cheapest price possible.
Leadpages – The drag and drop tool Nathan uses to quickly createhis webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he's driving from Austin to SanAntonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

The Classy Way to Turn Down a $720k Shark Tank Deal Backstage, EP 283: Kim Kaupe

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