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The NFL isn’t just America’s favorite pastime. It’s also a business giant that generates two-thirds of its revenue from one source: media rights.

In this episode of Market Outsiders, Namaan and Jenny Rae unpack:

Why the league is considering renegotiating billion-dollar contracts years ahead of schedule
How streaming platforms like Amazon, Netflix, and YouTube TV are reshaping the game
Why the NFL holds more leverage than ever before

If you’ve ever wondered how professional sports really make money — or why your Sunday routine (and maybe your business) is tied to football — this is the breakdown you need.

Links mentioned in the episode:

CNBC: NFL Commissioner Roger Goodell says league could renegotiate media deals as soon as 2026
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Previous episode: The Booming Business of Sports Betting (September 8, 2025)

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S20E13: How the NFL Turned Media Contracts Into Its Biggest Business Lever (September 26, 2025)

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