Five Practical Fixes for Messy Amazon Accounts

In this episode of The PPC Den podcast, Michael Erickson Facchin interviews Clifford Donovan from Pilot House Digital about five key strategies for gaining a competitive edge in Amazon PPC. They discuss the limitations of Amazon Marketing Cloud (AMC) audiences, the complexities of product targeting placements, the resurgence of auto campaigns, the impact of previously viewed preferences on ad performance, and the potential of Creator Connections for incremental sales. Donovan emphasizes the importance of understanding where ad spend is going and shares actionable insights for optimizing Amazon PPC campaigns.